LOCATION: New York, NY (Hybrid)
DEPARTMENT: Marketing
POSITION TITLE: Branding Manager [MRK005]
REPORTS TO: Director of Marketing
EMPLOYMENT TYPE: Part-Time
COMPENSATION: Unpaid
START DATE: Immediately upon hire
Position Summary
The Branding Manager oversees the visual identity and voice of Shall See Theater, crafting a coherent, memorable brand that supports our East Asian aesthetics and storytelling mission. They will work cross-functionally to create marketing assets, maintain brand standards, and ensure every touchpoint, from promotional materials to social media, reflects our institutional vision at a high and professional level.
品牌经理负责小隙大作戏剧工作室的整体视觉识别系统与品牌语言，致力于打造统一、鲜明且具文化辨识度的品牌形象，服务于剧院所倡导的东亚美学与叙事使命。该职位将跨部门协作，负责营销资产的创作、品牌规范的维护，确保从宣传物料到社交媒体等各类外部触点皆能高水准呈现剧院的机构愿景。
Key Responsibilities
Brand Strategy & Visual Identity
Define and evolve Shall See’s brand guidelines, such as logo usage, color palette, type, tone, ensuring consistency across all touchpoints.
Work with the Director of Marketing to integrate brand goals into programmatic and seasonal strategies.
Creative Asset Development
Oversee creation of promotional materials: posters, trailers, audience guides, playbills, email banners, and web graphics.
Collaborate with designers, videographers, and printers to produce assets on brief, on time, and on budget.
Work closely with Shall See’s PR firm and/or team to align promotional visuals and messaging with media strategy and public-facing campaigns
Cross-Departmental Branding Consistency
Partner with Artistic, Education, and Community Engagement teams to ensure all collateral aligns with brand standards.
Review all internal and external communications (press releases, digital ads, newsletters) to maintain brand integrity.
Digital & Social Branding
Monitor and guide the execution of digital assets, including web visuals, social media templates, and email headers, for brand cohesion.
Advise on content formats and branding best practices to enhance digital storytelling.
Brand Monitoring & Optimization
Track brand awareness metrics (surveys, engagement, press mentions) and advise on refinements.
Conduct audits of current materials and recommend design, messaging, or tone updates.
Vendor & Asset Management
Manage relationships with external creative agencies, printers, and freelance artists
Oversee budgets and timelines for all brand-related project work.
Brand Training & Oversight
Educate staff and partners on brand usage, prepare brand guideline materials and facilitate training sessions.
Serve as brand steward, approving new materials to ensure consistency.
品牌策略与视觉识别
制定并不断完善小隙大作戏剧工作室的品牌指南（包含 logo 使用、色彩系统、字体、语调等），确保全渠道一致性。
与市场总监协作，将品牌战略整合进剧院的项目与演出季计划中。
创意资产开发
统筹宣传素材的开发，如海报、预告片、观众导览手册、节目单、电子邮件横幅、网页图形等。
与设计师、视频团队及印刷供应商协作，确保交付物符合品牌调性、按时并在预算内完成。
与 Shall See 的公关公司或公关团队密切合作，确保宣传图像与媒体战略及公共传播一致。
跨部门品牌一致性
与艺术、教育、社区参与等团队协作，确保所有外部材料（包括对外传播物）符合品牌标准。
审核所有内部和外部沟通材料（新闻稿、数字广告、电子报等），维护品牌完整性。
数字与社交品牌呈现
指导网页图像、社交媒体模板、电邮视觉等数字资产的统一化执行。
就内容格式、数字讲故事的品牌呈现方式提供建议与规范。
品牌监测与优化
跟踪品牌认知相关指标（如观众调查、互动数据、媒体报道等），提出品牌优化建议。
审核现有材料，提出在设计、信息传达、品牌语调上的更新建议。
供应商与资产管理
管理与外部创意公司、印刷厂及自由艺术家的合作关系。
管控品牌相关项目的预算与执行时间表。
品牌培训与监管
为员工与合作伙伴提供品牌使用培训，制作品牌手册与培训材料。
担任品牌监管人，对所有新材料进行最终审核与批准，确保统一性。
Qualifications
Fluent in Mandarin Chinese and English.
1-3 years of branding or visual identity experience in nonprofit arts companies and/or projects. Education context also counts.
Expertise in shaping and enforcing brand guidelines across print and digital channels.
Excellent taste and deep understanding of the NYC theater scene.
Excellent collaboration and communication skills, able to guide cross-functional teams on creative consistency.
Some hands-on experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and an eye for design fundamentals.
Organized, detail-oriented, and adept at managing concurrent projects with competing deadlines.
Deep appreciation for theater storytelling, East Asian cultural context, and creative excellence
具备中英文双语流利沟通能力。
拥有 1–3 年数字营销或战略推广经验，优先考虑非营利或表演艺术行业背景者；教育类经验亦可计入。
拥有 1–3 年非营利艺术组织或相关项目中品牌建设与视觉识别经验（教育背景也可计入）。
擅长制定和维护品牌规范，能覆盖印刷及数字传播渠道。
具备良好审美，对纽约剧场文化与观众品味有深入理解。
沟通与协作能力强，能有效引导跨部门团队确保创意统一性。
熟练使用 Adobe Creative Suite（如 InDesign、Photoshop、Illustrator）者优先，具基本设计审美与技巧。
工作有条理、细致，并能同时管理多个时间紧迫的项目。
热爱戏剧叙事，具备对东亚文化语境和创意卓越的高度认同。
To Apply…
Please submit your resume using the application form linked below. Click the “Apply Now” button to begin. You are also welcome to include any additional materials that you feel help us better understand your skills, background, or passion—even if they are not specifically requested.
If you have any questions, please email us. NO PHONE CALLS, PLEASE.