LOCATION: New York, NY (Hybrid)
DEPARTMENT: Marketing
POSITION TITLE: Digital Strategy Manager [MRK004]
REPORTS TO: Director of Marketing
EMPLOYMENT TYPE: Part-Time
COMPENSATION: Unpaid
START DATE: Immediately upon hire
Position Summary
The Digital Strategy Manager will sharpen and expand Shall See Theater’s digital presence to build deeper audience connections, support ticket sales, and amplify our mission. Working closely with the Director of Marketing, they will design and execute data-driven digital strategies spanning social media, paid ads, email, and web content.
新媒体策划将提升并拓展小隙大作戏剧工作室的数字影响力，建立更深层次的观众联系、推动票房销售，并扩大剧院的文化使命传播范围。此职位将与市场总监密切协作，设计并执行以数据驱动的数字策略，涵盖社交媒体、付费广告、电子邮件以及网站内容等多个层面。
Key Responsibilities
Digital Strategy & Campaigns
Develop and implement digital strategies to grow online engagement, ticket conversion, and brand recognition.
Plan and execute paid advertising across platforms (Google Ads, Facebook/Instagram, TikTok, YouTube), including budgeting and targeting.
Collaborate with the rest of the marketing team to align digital campaigns with seasonal programming and ticketing goals.
Social Media & Content Creation
Manage content calendars and publish engaging text, image, and video content for organic social media channels.
Capture and produce digital assets, photos, short-form video, graphics, for promotional and archival purposes.
Respond to and engage with followers to nurture a vibrant online community.
Email & Website Oversight
Oversee email campaigns including segmentation, copywriting, automation, A/B testing, and performance tracking.
Update web content to maintain audience interest, including landing pages, blogs, and season announcements.
Implement website optimizations (such as SEO, accessibility, user journey), in consultation with external partners.
Analytics & Optimization
Track and report on digital KPIs (reach, engagement, conversion, CPC/CPM) using GA4 and social media analytics.
Analyze ad and email performance to identify growth opportunities, recommend adjustments, and test new approaches.
Use digital insights to support broader marketing and audience development objectives.
Partnerships & Industry Trends
Research and integrate emerging social platforms and digital trends to bolster Shall See’s creative impact.
Collaborate with Education, Community Engagement, and Development teams to support digital storytelling and fundraising campaigns.
Evaluate and manage relationships with digital vendors, including ad agencies and content creators.
数字策略与营销活动
规划并执行数字营销战略，提升线上互动、票务转化率与品牌认知度。
运营并优化付费广告投放（Google Ads、Facebook/Instagram、TikTok、YouTube），包括预算制定与受众定向策略。
与市场团队协同合作，确保数字推广活动与剧场演出季及票务目标一致。
社交媒体与内容创作
管理社交媒体内容日历，撰写并发布高质量文字、图像与短视频内容。
拍摄并制作数字素材、活动照片、宣传视频与视觉图像，用于宣传与档案记录。
主动回应与互动，营造活跃的线上观众社群氛围。
电邮营销与网站管理
负责电邮宣传，包括用户分组、内容撰写、自动化设定、A/B测试与成效追踪。
更新网站内容，包括落地页、博客、演出公告等，提升观众粘性。
与外部技术伙伴协作，实施网站优化措施（如 SEO、无障碍设计、用户体验路径优化等）。
数据分析与优化
使用 GA4 及社交平台分析工具，追踪关键指标（触达率、参与度、转化率、点击/千次成本等）。
分析广告、电邮等营销活动表现，挖掘增长机会，提出优化建议并测试新策略。
利用数字洞察支持更广泛的市场拓展与观众发展目标。
合作与趋势研究
调研并运用新兴社交平台与数字传播趋势，提升 Shall See 的创意影响力。
与教育、社区参与、筹资等部门合作，支持数字化讲故事项目及线上筹款活动。
评估并管理数字领域合作伙伴关系，包括广告代理与内容创作者。
Qualifications
Fluent in Mandarin Chinese and English.
1-3 years in digital marketing or strategy, ideally within nonprofit or performing arts settings. Educational context also counts.
Proven experience managing paid campaigns across American and Chinese social media platforms.
Strong content creation skills, including basic photo/video editing and graphic design, and responsiveness.
Proficiency with digital tools and analytics.
Strategic, data-driven mind with the ability to guide campaign optimization.
Passion for storytelling, cultural equity, and mission-driven arts outreach.
Excellent communication and collaboration across internal teams.
Flexible schedule availability for occasional evenings/weekends during production cycles.
具备中英文双语流利沟通能力。
拥有 1–3 年数字营销或战略推广经验，优先考虑非营利或表演艺术行业背景者；教育类经验亦可计入。
熟练操作中美主流社交平台（包括但不限于小红书、抖音/TikTok、Facebook、Instagram 等）的付费广告系统。
具备一定的内容制作能力，包括基础图像/视频剪辑与平面设计感知。
熟练掌握数字工具与数据分析系统，能将数据转化为优化方向。
思维战略、逻辑清晰，擅长以数据驱动成效优化。
热爱讲故事，关注文化公平，并具使命感地参与艺术推广工作。
出色的跨部门沟通能力与团队协作意识。
能适应演出期间的弹性工作时间安排（包括晚上与周末）。
To Apply…
Please submit your resume and the following required materials using the application form linked below. Click the “Apply Now” button to begin. You are also welcome to include any additional materials that you feel help us better understand your skills, background, or passion—even if they are not specifically requested.
If you have any questions, please email us. NO PHONE CALLS, PLEASE.
Required Materials: Please include a portfolio showcasing previous social media content, marketing campaigns, or other content showcasing your aesthetic.