Marketing Director

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LOCATION: New York, NY (Hybrid)

DEPARTMENT: Marketing

POSITION TITLE: Marketing Director [MRK001]

REPORTS TO: Managing Director

EMPLOYMENT TYPE: Part-Time

COMPENSATION: Unpaid

START DATE: Immediately upon hire

Position Summary

Lead Shall See Theater’s integrated marketing efforts to maximize awareness, audience engagement, and ticket revenue. Create and execute multi-channel campaigns, from digital and print advertising to social media, email, and community partnerships, structured to reflect the caliber of Shall See’s marketing strategies.

市场营销总监将全面领导小隙大作戏剧工作室的整合营销工作，提升品牌认知度、观众参与度与票务收入。通过制定并执行涵盖数字、印刷、社交媒体、电邮与社区合作等多渠道营销计划，此岗位将致力于构建与小隙大作高标准相匹配的宣传体系。

Key Responsibilities

​​Strategic Marketing, Campaigns & Sales

  • Develop and implement seasonal marketing and ticketing plans tied to Shall See Theater’s artistic programming and institutional goals. 

  • Craft and execute multi-channel marketing strategies including print, digital, out-of-home (OOH), social media, and email. 

  • Drive ticket sales, coordinate box office strategy, and manage ticketing operations in partnership with General Management. 

  • Execute dynamic sales campaigns, oversee audience conversion strategies, and generate earned revenue through ticketing.

  • Define KPIs and track campaign and ticketing performance across audience segments, online traffic, and sales channels. 

  • Analyze sales trends and audience behavior to inform pricing strategies, discounting, and promotional initiatives. 

  • Sell tickets. 

Brand Development & Communications

  • Shape and refine Shall See Theater’s brand voice and visual identity, aligning with its mission to uplift East Asian narratives and aesthetics. 

  • Oversee the development of marketing assets, including trailers, posters, social graphics, playbills, and audience guides. 

  • Ensure consistent and compelling messaging across owned (website, social media, newsletters) and earned (media/press) channels. 

  • Collaborate with Artistic and Development teams to produce engaging promotional narratives and impact-driven storytelling. 

Digital Strategy & Social Media

  • Lead digital marketing campaigns including content creation, scheduling, web presence, and paid media (Google Ads, Meta Business Suite, etc.).

  • Manage organic content and foster engagement across platforms (Instagram, Facebook, TikTok, YouTube, etc.). 

  • Monitor and report on digital metrics including engagement, open/click-through rates, conversion, and paid media performance. 

  • Implement targeted advertising strategies to expand audience reach and cultivate new ticket buyers. 

Audience Engagement & Institutional Programs 

  • Collaborate with the Education and Community Engagement teams to design co-branded programs, promotions, and contextual campaigns. 

  • Build and manage group sales, subscription, and membership initiatives to grow long-term audience loyalty. 

  • Liaise with PR firms and media outlets to secure press coverage, artist features, and reviews that broaden institutional visibility. 

  • Facilitate ticket distribution strategies that prioritize accessibility and community-based outreach. 

Partnership & Outreach 

  • Develop and sustain marketing partnerships with cultural organizations, schools, media outlets, and civic groups. 

  • Coordinate cross-promotions, community-based advertising, and outreach campaigns to engage new and underrepresented audiences. 

  • Represent Shall See Theater at marketing consortiums, industry events, and community programming roundtables. 

  • Identify and build long-term relationships with local and diaspora networks aligned with Shall See’s mission. 

Budgeting, Vendors & Operations

  • Provide the Managing Director with ticket sales projections for upcoming productions to support seasonal planning and financial forecasting. 

  • Assist the Managing Director in developing and managing the annual marketing budget, ensuring resources are allocated for media buys, content creation, and technology needs. 

  • Oversee vendor relationships (graphic designers, printers, ad agencies, consultants) and ensure timely delivery of materials. 

  • Coordinate closely with General Management and Box Office to support ticketing infrastructure and platform maintenance. 

Data Analysis & Insight

  • Analyze ticketing, audience, and CRM data (e.g., Tessitura or similar systems) to segment audiences and refine engagement strategies. 

  • Conduct post-campaign analyses to assess ROI, refine future campaigns, and optimize resource allocation. 

  • Prepare reports to the Managing Director for leadership, funders, and the board to measure impact, revenue performance, and strategic outcomes.

策略营销、推广活动与销售管理

  • 制定并执行与剧院艺术季及机构战略目标挂钩的营销与票务推广方案。

  • 设计并实施跨渠道宣传策略，包括印刷、数字广告、户外媒体（OOH）、社交媒体及邮件营销。

  • 推动票房销售，与总务部门合作协调售票策略和票务运营。

  • 策划高效的销售活动，优化观众转化策略，通过票务实现营收增长。

  • 设定关键绩效指标（KPI），追踪受众、线上流量与各渠道销售表现。

  • 分析销售趋势与观众行为，指导定价策略、折扣机制与促销活动。

  • 协助售票工作。

品牌建设与传播

  • 塑造并优化 Shall See 的品牌语言与视觉形象，呼应其弘扬东亚叙事与美学的使命。

  • 监督营销素材的制作，包括宣传片、海报、社交图像、节目单与观众指南等。

  • 确保剧院自有媒体（官网、社交平台、电子报）与外部媒体/新闻渠道传达一致、吸引力强的讯息。

  • 与艺术部门和筹资团队合作，构建富有吸引力的宣传内容与具影响力的叙述方式。

数字策略与社交媒体

  • 主导数字营销活动，包括内容创作、发布时间表、网页更新与付费广告投放（Google Ads、Meta 广告系统等）。

  • 管理社交媒体平台上的内容发布与观众互动（如 Instagram、Facebook、TikTok、YouTube 等）。

  • 追踪并报告数字指标：参与度、点击/打开率、转化率及广告成效。

  • 实施精准广告投放，拓展受众基础，吸引新观众购票。

观众拓展与机构合作项目

  • 与教育及社区参与部门协作，开发联名项目、宣传活动与主题策展内容。

  • 建立与管理团体票销售、订阅制度与会员体系，提升长期观众黏性。

  • 与公关公司及媒体合作，争取艺人专访、媒体曝光与评论报道，扩大机构影响力。

  • 制定票务分发策略，确保渠道多样化并提升社区可达性。

合作伙伴与外联工作

  • 与文化机构、学校、媒体及民间团体建立并维系营销合作关系。

  • 策划联合宣传、社区广告与外联活动，吸引新受众及代表性不足的群体。

  • 代表剧院参与行业联盟、社区圆桌与专业活动。

  • 拓展与剧院使命相契合的本地与侨界网络，建立长期关系。

预算管理、供应商与运营支持

  • 向常务董事提供新演出项目的票房预测，支持季节策划与财务规划。

  • 协助常务董事制定并管理年度市场预算，确保媒体购买、内容制作与技术配置的资金分配合理。

  • 管理设计师、印刷厂、广告代理、公关顾问等外包团队的合同与交付进度。

  • 与总务与票务部门密切协作，支持售票平台维护与运营系统升级。

数据分析与战略洞察

  • 利用 CRM 与票务系统（如 Tessitura、PatronManager 或 Spektrix）分析用户行为，优化受众细分与触达策略。

  • 跟踪并评估市场活动成效，衡量投资回报率，为未来策略提供数据支持。

  • 向常务董事提供报告，用于内部汇报、对外资助申请与董事会展示，衡量营收成效与战略影响。

Qualifications

  • Fluent in Mandarin Chinese and English.

  • 1-3 years of progressive marketing experience in (nonprofit) performing arts, ideally in NYC theaters. Educational experience and/or productions also count. 

  • Demonstrated success managing ticketing strategies and box office coordination to drive sales and revenue. 

  • Experience with CRM and ticketing platforms such as Tessitura, PatronManager, or Spektrix preferred. 

  • Proficiency in digital social media tools, such as Google Ads, Facebook Ads Manager, email platforms, CMS (WordPress, Squarespace), Instagram, and analytics. 

  • Strong creative and copywriting skills with the ability to shape brand tone, messaging, and storytelling. 

  • Data-driven with analytical skills to interpret marketing metrics and inform decisions

  • Excellent project management and communication skills across departments and vendors. 

  • Comfort with a flexible schedule, including evenings and weekends, during production cycles.

  • 具备中英文双语流利沟通能力。

  • 拥有 1–3 年剧场或表演艺术机构市场工作经验，优先考虑具纽约非营利剧场背景者；教育或制作相关经验亦可计入。

  • 熟悉票务策略与售票管理，能有效推动销售与营收增长。

  • 熟练使用 CRM 与票务系统，如 Tessitura、PatronManager 或 Spektrix 等。

  • 掌握数字营销工具（Google Ads、Facebook Ads Manager）、电子邮件平台、内容管理系统（如 WordPress、Squarespace）、社交媒体与数据分析工具。

  • 具备扎实的品牌创意与文案写作能力，能独立构建品牌语言与叙述逻辑。

  • 具备良好的数据分析能力，可依据指标优化营销策略。

  • 优秀的项目管理与跨部门沟通能力，能高效协调内外部团队。

  • 能适应剧场演出周期中的夜间与周末工作安排。

To Apply…

Please submit your resume using the application form linked below. Click the “Apply Now” button to begin. You are also welcome to include any additional materials that you feel help us better understand your skills, background, or passion—even if they are not specifically requested.

If you have any questions, please email us. NO PHONE CALLS, PLEASE.